Key Elements of an Effective Corporate Wellness Program

Written by Maliha Khan

February 29, 2024

According to the Willis Towers Watson 2017 Global Benefits Attitudes Survey, 64% of UAE employees believe employers must encourage their employees to adopt healthier lifestyles.

Here is everything that you need to know about corporate wellness programs to help benefit your organization.

What is a Corporate Wellbeing Program? 

Simply put, a corporate wellness program is an initiative taken by an organization to maintain and improve employee health and overall wellness. These programs have a variety of aspects, from fitness activities and healthy eating initiatives to mental health resources and preventative screenings.

But why is it important? Healthy employees are generally happier, more productive, and less prone to taking sick days. In the long run, corporate wellness programs not only benefit employees on an individual level, but they can also significantly contribute to a healthier work environment and increased company productivity.

    Employee Wellness vs Employee Engagement

    You might wonder, “Aren’t employee wellbeing and employee engagement the same thing?” While connected, they are two distinct elements in the workplace ecosystem.

    Employee wellbeing refers to the health and overall happiness of your employees and focuses on aspects like physical and mental health, work-life balance, and job satisfaction. While employee engagement is about the emotional commitment and involvement an employee has toward their work and the employer.

    Examples of Corporate Wellness Programs

    Facebook: employees have access to free meals, dry cleaning services, health and dental care, a bike repair shop, free charging stations for electric cars, a barber shop, and a video game arcade.

    Google: offers its employees on-site doctors and medical services, barber shops, dry cleaning services, yoga and fitness centers, free meals, subsidized massages, a roller hockey rink, horseshoe pits, and basketball courts.

    Asana: has free executive and life coaching, flexible time off,  and access to healthy, organic snacks and three daily meals made by an in-house culinary team.

    Here is a common list of corporate wellness initiatives that help improve corporate wellbeing:

    1. Flexible work hours
    2. Company-wide fitness challenges
    3. Access to wellness programs
    4. Mental health days
    5. Learning and development opportunities
    6. Financial literacy classes
    7. Volunteer opportunities
    8. Subsidized gym memberships
    9. Free food at work
    10. A wellbeing allowance

    Establishing a corporate wellness program goes beyond simply ticking off a checklist. It requires a deep understanding of your organization’s diverse needs and continuous efforts to meet those needs in effective ways.

    Next, we discuss how to create corporate wellbeing initiatives that your employees want. Here’s how LVL Wellbeing helped Motivate employees stay consistent with their wellbeing.

    How to Create an Impactful Corporate Wellness Program

    Now that you’ve understood the concept and importance of a corporate wellness program, let’s delve into how you can design one that truly impacts your team positively. Building an effective program involves careful planning, understanding your employees’ needs, and consistent iteration. Here’s how you can get started:

    1. Define Your Objectives 

    Begin by identifying what you wish to achieve through the wellness program. Is it stress reduction? Is it improved physical health? Is it better mental health? Your objectives will guide the rest of your program planning and implementation.

    2. Understand Employee Needs

    A one-size-fits-all wellness program can fall short on effectiveness. Understand that your employees have diverse health needs and preferences. Use surveys to gather feedback and insights directly from your team.

    3. Design the Program 

    Based on the objectives and employee feedback, design your wellness program. Include a mix of activities that target different areas of health – physical, mental, emotional, and social. Activities could range from fitness challenges and yoga sessions to mental health workshops. LVL Wellbeing’s platform provides a breadth of resources from soundscapes, meditations, financial literacy courses, learning and development opportunities, and workouts.

    4. Implement and Communicate 

    Once your wellness program is ready, implement it and communicate the details effectively to your employees. Give them a heads-up about what’s coming, how it intends to help them, and how they can participate.

    5. Incentivize Participation 

    According to the Global Benefits Attitudes Survey, 55% of UAE employees said that employers should financially reward them for living a healthy lifestyle.

    Incentives will help drive participation if you offer rewards that are both meaningful and appealing to your staff. These rewards can range from tangible items like fitness trackers or gym memberships to intangible ones such as extra vacation days or flexible hours. Get creative with your incentives: Would workshop vouchers be appreciated by your team of DIY enthusiasts? Or how about cooking classes for those home chefs? The beauty of these rewards is that they encourage healthy habits.

    6. Make it Fun

    Incorporating elements of gamification such as challenges or competitions can also make participation more enjoyable and less of a chore. This way, your team members can challenge themselves and support each other, fostering a sense of camaraderie and community. These shared experiences can contribute towards a more unified, supportive, and ultimately healthier workforce.

    7. Measure Impact and Iterate 

    Implementing the program is just the beginning. Continue to track its impact and gather feedback from employees. Use these insights to refine and better your program continually.

    Remember, a well-constructed corporate wellness program is a powerful tool capable of boosting not just individual health but overall organizational health as well. So, it’s worth investing effort and resources into developing a genuinely impactful initiative. Be patient, stay consistent, and you’ll create a program that not just adds value but also helps in shaping a supportive and vibrant work culture.

    Want to see how LVL Wellbeing can help your company? Let’s talk!

    If you think your company could benefit from a corporate wellness program, but budgets are a concern, we have a Tip Sheet that’s perfect for you!


    Want more resources on corporate wellness?

    Download our free Wellbeing Calendar!

    Want to learn more about how LVL can help your organization and employees thrive?

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